Home of Players Coaches and Fans

At Marca Personal, we believe that through strong assortments and a centered attitude of service, we can help our customers to make the most of every budget.

Our Story

Marca Personal was founded in 2004, in Atlanta, Georgia.

Three friends got together to establish a soccer specialty store to provide a better selection to the Hispanic community and local marketplace much needed at that time.

The name Marca Personal was chosen because in Spanish has a double meaning; the organized defensive tactic of marking, and “your own brand” or “your personal brand”.

2004-2008

Marca Personal expanded to five locations in Atlanta and Charlotte markets and launched a monthly catalog that was distributed among local stores.

2009-2014

The main company name is rebranded to BEST BUY SOCCER to better express the line of business to all the different cultures and launched www.bestbuysoccer.com site with online ordering capabilities for team uniforms.

2015-2018

Acquired a warehouse and expanded the wholesale, online and teamwear lines of business.

2019-Today

Acquired Soccer Shop, rebranded the stores to Soccer Shop, and launched a new teamwear site www.playwatchwear.com to expand the offering and include a broader selection of high-performance activewear and spirit wear for teams, coaches, athletes, fans & corporate needs.

Marca Personal has been a local leader in its segment since its inception.

Our Mission & Vision

To be the local leader in creating long-lasting relationships in the distribution of products and services of athletic footwear, high-performance activewear, and spirit wear for teams, coaches, athletes, fans & corporate needs.

To create the highest value for all our partners: Customers, suppliers, employees, and stakeholders.

To deliver profits and growth to our partners responsibly.

Core Values

This means we deliver what we promise and add value beyond what is expected. We achieve Excellence through Innovation, Learning, and Agility.

The best solutions come from working together with both colleagues and customers. Effective teamwork demands strong Relationships, Respect, and Sharing.

Embracing diverse cultures, communities, and points of view.

With teammates from different countries and working languages, our people and our customers cover a wide diversity of cultures and communities.

Being trustworthy and honorable. Integrity, honesty, and accountability are at the core of our business.

Seeing the bigger picture.

We want people with vision, people with a clear idea of what they would like to achieve.

We learn by continuously developing and deepening our knowledge of our business, and the skills of everyone within it.

Being alert to change and moving quickly and decisively to meet the challenges that emerge from such change; so that we provide our customers, and ourselves with a competitive edge.

Building productive, long-term relationships with customers and each other.

Readily sharing experience, resources, and opportunities.

The range and depth of the knowledge and the timelines we share with our teammates and customers are fundamental to our success.

This means leading with customers and leading with people. Leadership in our business is defined by courage, personal integrity, and having a vision that inspires and motivates others.

Means developing creative solutions and putting them into action.

Seizing the initiative, and welcoming responsibility. Almost all of us, at every level, can play a leadership role. We want our leaders to speak out, make themselves visible, and promote their views. They must be creative, thoughtful, and innovative, but they must also be accountable and take responsibility for their actions.